The co-founders approached our team at Redmadrobot to develop an engaging design for the app and use it to attract investments for their startup. The concept revolved around three main elements: sports, gaming, and technology. Users were able to explore their potential in various fitness and sports activities, compete against real opponents globally, and earn rewards and achievements.

At the time, this technology was considered highly innovative and not widely used. The app's AI-powered judge ensured fair assessments, tracked movements, and provided valuable data for personalized improvement recommendations. Users had the ability to create their own individual or team workouts, win various prizes from sport companies collaborating with the app, and receive tips to enhance their strength, live healthier, and stay engaged in the process.

Within a tight timeframe of 2.5 weeks, our team, consisting of myself (as the sole designer), an art director, and a communications manager, delivered a design concept and created a simple website.

It was a really short-term project with the goal to provide Rival's co-founders with impressive presentation materials for their investor pitches. The objective was to showcase the potential of the future service and attract funding (which was successively archived). Despite the tight time frame, our team delivered a well-thought-out and elaborate design concept, which presented a viable vision for the future service. As a result, the project received a nomination for the prestigious Tagline Awards, recognizing its innovation and quality.

Exercises list, workout success screen and main screen with workouts planned.