When I joined the project, a team at Redmadrobot had already developed the initial version of the app for registering and managing insurance policies. In the new team, consisting of a designer and an art director, our primary goal was to update the app based on new business inputs and requirements. I focused initially on supporting and enhancing the existing app scenarios while simultaneously addressing its outdated design and addressing critical navigation issues that had accumulated over time. While some of scenarios were partially implemented, I played a role in their development and refinement.

Doctor appointment scheduling, car insurance policy management, loyalty program integration etc.

Redesign

When I joined the team, the app had been in existence for approximately 2 years. It featured various user flows and parts of the application, including:

• Main screen displaying a list of policies, notifications, and the option to purchase a new policy

• SOS button for emergency communication with the insurance company from anywhere in the world

• Personal account with user data and a list of policies (housing, medical, travel, passengers, and property insurance)

• Ability to register insured events, including interactive instructions for filling out forms, remote referral for repairs (under CASCO and OSAGO policies), and registration in a medical institution (under VHI policies).

The app faced challenges due to its growing functionality, including complex navigation, an overwhelmed main screen, and technical support issues. Additionally, the design appeared outdated. To address these concerns, our team proposed a redesign.

I started by focusing on the main screen, which had to accommodate users with multiple policy types (e.g., car or medical). It was important to provide clear categorization while ensuring that all policies could be easily viewed on one page. Additionally, it was necessary to highlight any urgent events, such as a car accident or a doctor's appointment.

To address these needs, I divided the main screen into three sections: a policy list, insured events, and contextual scenarios related to policy usage. For instance, I introduced a driving assessment program to evaluate the user's driving style and estimate potential savings.

The home screen showcased four different states, ranging from the least amount of information to the most comprehensive display

When the user presses the SOS button on the main screen, they have the option to choose which policy to use for reporting an insured event. The button is conveniently accessible, and the contents and available functions of the section will dynamically adjust based on the extent of their insurance program.

SOS button flow.

Auto insurance

The service offered flexibility in managing auto insurance policies, allowing users to conveniently access all information related to a specific car on one screen. This included details about the policy's validity period, the option to contact customer support or report an insured event. Additionally, users had the opportunity to enable driving style monitoring, which could result in a discount for their next policy purchase.

List of my car policies, driving monitoring screen in different states, and my trip rating.

When driving monitoring was enabled (the section was active), it appeared on the main screen. It was possible to go there not only with a simple click, but also by an intuitive screen scroll down. The application was able to control the movement and offered to turn on the monitoring in time to be able to get an additional discount.

Alfa tips

I have incorporated a section within the application called "Alpha Tips," dedicated to providing users with useful and diverse content. This section includes articles, instructions on using insurance products, as well as tips covering various topics such as maintaining a healthy lifestyle, car-related advice, housing issues, and more.

The Alfa Tips section features diverse content, including articles, legal advice, and instructions. Some articles have a storytelling format, making them more engaging and reader-friendly.

I also redesigned other sections of the app, such as the profile and document management, Alfa loyalty program, chat functionality, and interactive instructions for insured events. After finalizing the concept with the client, development commenced. However, I had transitioned to another project within the company by the time the redesigned app was released to the app stores.

Results

After some time since its release, AlfaStrakhovanie boasted approximately 5 million users, and its mobile app was considered one of the most innovative in the insurance industry. The app enabled users to efficiently manage all their insurance matters and conveniently purchase new insurance products within the app. The design concept I created for the app remained relevant and served its purpose for at least 3 years after release.

Loyalty program main screen and chat.